Clik here to view.
7 Lessons From The Nikon Social Media Faux Pas
In the world of social media you have to be careful as to who posts on your walls, what they say, how it can be interpreted and what the consequences can be. Nikon, the famed photographic equipment...
View Article3 PR lessons from Heineken’s crisis
Photos of a dogfight with prominent Heineken branding went viral. The beer maker has denied knowledge of the event, but that hasn’t stopped the criticism. There’s crisis control, and then there’s the...
View ArticleDemystifying social media
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable...
View ArticleClik here to view.
For Brands, Social Media Shows Returns but Measurement Hurdles Remain
Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns C-suite executives are increasingly convinced of the benefits of engaging with...
View ArticleSavvy Social Media Users Influence Peer Purchases
For consumers, the golden rule is “buyer beware.” For marketers, it should perhaps be: “beware of socially adept consumers.” New research indicates that consumers who have used social media for service...
View ArticleLinkedIn Adds New Targeting Options
Last October LinkedIn announced marketers would be able to post status updates to their company pages. Now the business-minded social network is adding the ability for marketers to pinpoint those posts...
View ArticleClik here to view.
Social Media In Fortune 100 Companies
The third annual Burson-Marsteller Global Social Media Check-Up analyzed the social media activity of Fortune Global 100 firms – which includes such luminaries as Ford, Sony, AT&T, Honda and...
View ArticleClik here to view.
Foursquare Lets Businesses Talk to Users
Foursquare will start letting businesses capitalize on the enthusiasm of customers who’ve checked in repeatedly by rolling out a way to message them, starting today. Through the “local updates” tool,...
View ArticleClik here to view.
Reviews Are Key To Build Consumer Trust
Gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away. In fact, a March to June survey of US adults conducted by About.com...
View ArticleClik here to view.
Visual outperforms text when it comes to social media engagement
According to a new study from M Booth and Simply Measured, visual content is not only taking over the digital and social media landscape, it’s also outperforming all other mediums when it comes to...
View Article